You’ve seen at least 200 cat videos go viral on YouTube, and countless video parodies of the NFL replacement refs thanks to a few very questionable calls, and now you’re thinking it might be time to start using videos to promote your business.

Well, you’re right, it is time to start. YouTube has huge marketing potential for businesses looking to cut costs all while reaching a huge number of people.

Here are a Few YouTube Best Practices:

– Create brand awareness, promote products & services
– Drive traffic to your website
– Generate conversation about your brand
– Highlight presentations and meetings for clients/employees that can’t attend
– Highlight company events
– Act as an online help desk

Creating YouTube videos may seem intimidating for someone