Visitor tracking allows you to learn about visitor activity and trends on your website. It also provides a mechanism for you to check the results of your marketing campaigns, blogging, SEO and your other marketing and website optimization activities. In short, it provides you with intelligence as to how well your website is serving its purpose and what patterns/paths your visitors are following on your website and how long they “stay” on your website.

Visitor tracking also tells you where your visitors are coming from, what pages they visit, how they navigate through you website and what topics they find of interest. The intention is to find out what interests your visitors so you can fine-tune the content