Leveraging Your Expertise Through Social Media

Leverage Your Expertise through Social Media

While many people use social media for their own personal endeavors, whether to communicate with friends, share their favorite articles and stories, or connect with their next potential employer, an increasing amount of users are also looking to these social platforms to do business. Here’s how you can leverage your expertise through social media.

Business owners want to know the different between the 4 major social platforms (Facebook, Twitter, LinkedIn, Google+) and how to leverage each site for their business.

In response to this question, Zintro, a business network that connects clients with experts in a large variety of business areas, has produced this infographic, “Leveraging Social Media To Showcase

Small Businesses That Get It Right On Pinterest

Arnima-Small-Businesses-That-Get-It-Right-On-Pinterest

I’m sure by now you’ve at least heard of Pinterest. If not, feel free to zip on over to the site and I’ll see you in a few days after you’re done creating your holiday dinner menu for the next 5 years and completed redecorated your home 3 times over.

Pinterest Is a virtual bulletin board of all your favorite ideas and finds. Yes, it’s great for finding recipes, DIY projects, and the latest fashion trends, but companies are now jumping on to the Pinterest bandwagon. It’s a great way to showcase your company culture, products, research customer segments and increase brand recognition.

For small businesses, this can be especially difficult. In order to utilize Pinterest

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Pinterest: Where The Big Spenders Shop

Pinterest: Where The Big Spenders ShopI’ll never forget my first pair of Tory Burch boots. One, because they’re my favorite pair of shoes in my closet, and two, I paid for them all on my own. Now, $350 for a pair of boots may not seem like a lot to some of you, but for a poor college student who had been saving up for months, it seemed the equivalent to a down payment on a house.

Every retail site knows that social media is their friend. Social media sites drive traffic based on sheer user numbers, but also from a trust factor. When it comes to clothing, I’m probably going to trust

How can Pinterest Help your Business?

How Can Pinterest Help Your Business

How can Pinterest help your Business? The concept behind Pinterest is actually very simple and that is what makes it powerful!

Pinterest is an effective social media marketing channel if utilized properly. As with many of the good ideas on the Internet, Pinterest is based on a simple form of communication that most people are already familiar with. When you sign up for a Pinterest account, you will establish your own “digital” pin board. This is just like the cork board you have by the phone or the board that you put on your refrigerator. Just like with a physical pin board, when you want to share an

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