Landing Pages Archives - Arnima Design

When a Website is Simply Not Enough!

Unless your organization has significant brand recognition and awareness, just having a nice website is simply not enough. Remember, as of the writing of this article, there are close to 250 million websites on the Internet. Your website is simply one of them – a proverbial needle in the haystack!

It is challenging enough that the expectations of Internet users are constantly increasing and people want much more than they did previously. Technological advances have made the Internet an essential part of life for most people to the point where they rely on it for information, entertainment, research and a whole lot more! They expect fast load times, minimal distractions, user friendliness

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Landing Pages vs Microsites

Landing Pages vs Microsites

While they are different from one another, microsites and landing pages are both used in conjunction with search engine optimization, search engine marketing and online advertising for more targeted content. Here is a short look at landing pages vs microsites.

Landing Pages
Landing pages are usually one-page creations that focus on a particular offer and specifically on leading the visitor to take certain action. Landing pages are used for direct marketing campaigns and are considered to be essential to the success of these campaigns. All savvy marketers use and test hundreds of different landing pages in order to optimize conversion rates.

Microsites
Microsites are one or more Web pages used for a number of

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Creative Newsletter Marketing

Many businesses think that once they have built their opt-in lists, all they have to do is wait for customers to literally break their doors down for their product or service. Well, that’s not quite the case. In order to really acquire loyal customers, you need to communicate with them on a constant basis and offer them something of value.

Remember the old adage, what’s in it for me?

As long as you have your customers best interest in mind, you can win your their loyalty for your business.

Here’s how you can leverage creative newsletter marketing:

1. Offer valuable, rich content.
Don’t just throw subscribers a couple of bones, but give them solid information that they can actually

Tags: Email Marketing, Landing Pages|

The Importance of a Solid Web Marketing Strategy

Starting a business without a proper business plan is generally considered a recipe for failure. Similarly, a solid web marketing strategy is a critical part of your online success. It is even more important today to first establish your marketing strategy before you start to do any active marketing work and tasks.

A solid web marketing strategy should cover the following aspects:

Understand Your Niche
Help you understand your niche market. This way, after you take the “pulse” of your audience, you can easily create and sell your product or service, in a way that would grab attention and produce visible results that are meaningful.

Sell Massively
To sell massively, you must ensure you attract potential customers and increase traffic to

Tags: Landing Pages, Paid Search Engine Advertising, PPC|

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