Social Media Marketing Archives - Page 2 of 3

YouTube Best Practices For Any Business

You’ve seen at least 200 cat videos go viral on YouTube, and countless video parodies of the NFL replacement refs thanks to a few very questionable calls, and now you’re thinking it might be time to start using videos to promote your business.

Well, you’re right, it is time to start. YouTube has huge marketing potential for businesses looking to cut costs all while reaching a huge number of people.

Here are a Few YouTube Best Practices:

– Create brand awareness, promote products & services
– Drive traffic to your website
– Generate conversation about your brand
– Highlight presentations and meetings for clients/employees that can’t attend
– Highlight company events
– Act as an online help desk

Creating YouTube videos may seem intimidating for someone

Tags: Video Marketing, Video Syndication, Vimeo, YouTube|

Twitter Redesign: A Picture Is Now Worth 140 Characters

Last week, Twitter rolled out its newest look across the web and new mobile apps — one that’s consistent across all platforms and allows users to add a header photo to their profile.

CEO Dick Costolo told the Today show that the revamping of its mobile apps and website is in response to Twitter users who wanted a better way to express themselves. “What we’ve heard over and over again from our users is they want to bring more of their personality to their profile pages” he said.

The Twitter redesign allows users to get to know people better through their pictures. Photo streams now appear below your most recent

Tags: Twitter|

How can Pinterest Help your Business?

How can Pinterest help your Business? The concept behind Pinterest is actually very simple and that is what makes it powerful!

Pinterest is an effective social media marketing channel if utilized properly. As with many of the good ideas on the Internet, Pinterest is based on a simple form of communication that most people are already familiar with. When you sign up for a Pinterest account, you will establish your own “digital” pin board. This is just like the cork board you have by the phone or the board that you put on your refrigerator. Just like with a physical pin board, when you want to share an

Tags: Pinterest|

Companies That Hide Behind their Websites

One of my pet peeves revolves around companies that do not publish a phone number anywhere on their website. Instead, they rely on email, live chat, trouble ticket systems and these so-called user forums to interact with their prospective customers. Basically, they hide behind their websites.

Now, since we are not a customer of any such company, we do not know whether they provide a contact number and we do now know how they handle post-sales support and customer management

We were recently researching shopping cart systems for one of our clients and we came across a particular shopping cart vendor – one of the 2 we had shortlisted – that did not provide

Tags: Contact Management, Lead Generation|

Using Twitter

There’s no doubt about it: Twitter has created quite a stir and currently it’s one of the fastest growing social platforms with a huge increase in the number of visitors per day.

But what exactly is Twitter?

Well, simply put it, Twitter is a social networking website that allows you to follow people you’re interested in and find out what they’re doing. When you follow people, your homepage will display updates about what they’re up to, reading, creating…you name it.

Twitter is starting to be used by marketers worldwide as a way to easily send updates to their prospects & customers, as eventually users spend more time checking updates than they do reading their e-mails.

The cool thing

Tags: Microblogging|

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