Search Engine Optimization Archives - Page 4 of 5

The Importance of Website Analytics

The importance of Website analytics tracking software cannot be overlooked. Website Analytics shows you the activity of your website visitors and measures their online behavior.

Google Analytics

Google Analytics offers you more insights on the performance of your website than just about any other tool available today. You can find anything from what screen resolution your customers have, what color space they’re using, to what ISP they are using and much more.

Graphs, charts and interactive map

You can get graphs, pie charts, and lists and that’s not all. You can also find an exciting interactive world map that shows you from which countries, states and cities your visitors are coming from, plus when and how they got there!

Search engine

How to Extract the Most From your Link Building Strategy

Most people involved in SEO are familiar with primary link sources such as directories, press release websites, blogs, forums, article syndication websites, social networks and bookmarking portals. However, as part of your link building, consider the following alternative sources that can provide you with much-needed link juice so you can get the most from your link building strategy:

Customized 404 Pages
Just be sure that missing pages on your website are not impacting inbound link numbers. If someone links to your website and they get a 404 error, you may be missing out on potential incoming links. Be sure to address this problem. If you have your own custom 404

Tags: Link Building|

9 Reasons you Should You Blog to Improve Website Rank!

Being able to drive traffic to a website, generate sales, create advertising income and also act as an efficient customer service tool, a blog is fast becoming part of the marketing strategy for most companies worldwide.

Here are the top 9 reasons why you should blog to improve website rank:

1. You become known as an expert in your field
Use a blog to easily share your knowledge and expertise on a specific niche area is a great advantage to a business. A Blog gives you a place where you can write in your own voice and establish yourself as a trusted expert.

2. Blogs get you more traffic from search engines
Search engines love blogs and blog directories because of their

Tags: Blogging, Podcasting|

Creative Newsletter Marketing

Many businesses think that once they have built their opt-in lists, all they have to do is wait for customers to literally break their doors down for their product or service. Well, that’s not quite the case. In order to really acquire loyal customers, you need to communicate with them on a constant basis and offer them something of value.

Remember the old adage, what’s in it for me?

As long as you have your customers best interest in mind, you can win your their loyalty for your business.

Here’s how you can leverage creative newsletter marketing:

1. Offer valuable, rich content.
Don’t just throw subscribers a couple of bones, but give them solid information that they can actually

Tags: Email Marketing, Landing Pages|

The Importance of a Solid Web Marketing Strategy

Starting a business without a proper business plan is generally considered a recipe for failure. Similarly, a solid web marketing strategy is a critical part of your online success. It is even more important today to first establish your marketing strategy before you start to do any active marketing work and tasks.

A solid web marketing strategy should cover the following aspects:

Understand Your Niche
Help you understand your niche market. This way, after you take the “pulse” of your audience, you can easily create and sell your product or service, in a way that would grab attention and produce visible results that are meaningful.

Sell Massively
To sell massively, you must ensure you attract potential customers and increase traffic to

Tags: Landing Pages, Paid Search Engine Advertising, PPC|

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SEO Services For Growing Small & Mid-Market Businesses

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