Internet Marketing Archives - Page 7 of 8

Creative Newsletter Marketing

Many businesses think that once they have built their opt-in lists, all they have to do is wait for customers to literally break their doors down for their product or service. Well, that’s not quite the case. In order to really acquire loyal customers, you need to communicate with them on a constant basis and offer them something of value.

Remember the old adage, what’s in it for me?

As long as you have your customers best interest in mind, you can win your their loyalty for your business.

Here’s how you can leverage creative newsletter marketing:

1. Offer valuable, rich content.
Don’t just throw subscribers a couple of bones, but give them solid information that they can actually

Tags: Email Marketing, Landing Pages|

The Importance of a Solid Web Marketing Strategy

Starting a business without a proper business plan is generally considered a recipe for failure. Similarly, a solid web marketing strategy is a critical part of your online success. It is even more important today to first establish your marketing strategy before you start to do any active marketing work and tasks.

A solid web marketing strategy should cover the following aspects:

Understand Your Niche
Help you understand your niche market. This way, after you take the “pulse” of your audience, you can easily create and sell your product or service, in a way that would grab attention and produce visible results that are meaningful.

Sell Massively
To sell massively, you must ensure you attract potential customers and increase traffic to

Tags: Landing Pages, Paid Search Engine Advertising, PPC|

Using Twitter

There’s no doubt about it: Twitter has created quite a stir and currently it’s one of the fastest growing social platforms with a huge increase in the number of visitors per day.

But what exactly is Twitter?

Well, simply put it, Twitter is a social networking website that allows you to follow people you’re interested in and find out what they’re doing. When you follow people, your homepage will display updates about what they’re up to, reading, creating…you name it.

Twitter is starting to be used by marketers worldwide as a way to easily send updates to their prospects & customers, as eventually users spend more time checking updates than they do reading their e-mails.

The cool thing

Tags: Microblogging|

The importance of Visitor Tracking

Visitor tracking allows you to learn about visitor activity and trends on your website. It also provides a mechanism for you to check the results of your marketing campaigns, blogging, SEO and your other marketing and website optimization activities. In short, it provides you with intelligence as to how well your website is serving its purpose and what patterns/paths your visitors are following on your website and how long they “stay” on your website.

Visitor tracking also tells you where your visitors are coming from, what pages they visit, how they navigate through you website and what topics they find of interest. The intention is to find out what interests your visitors so you can fine-tune the content

Tags: Visitor Tracking, Website Analytics|

What is Online Social Networking?

Let’s face it, the Internet has forever changed the way we live and it has become an integral part of our lives.

Instant Messaging, Voice over IP and Portals have become critical to life & business – a whole lot of us would have a hard time surviving without the Internet and a whole more could not imagine life without online social networking.

Today, you commonly hear phrases such as “Hey, check out my Facebook”, or, “Connect with me on LinkedIn” or “I will tweet you”. I can understand Facebook, Linkedin and the others, but I must admit that I am intrigued by “Tweet” and “Twitter”.

Online social networking is

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