Internet Marketing Archives - Page 5 of 8

The Evolution of an SEO Specialist

Over the last 10 years or so, the role of a traditional SEO (search engine optimization) specialist has evolved to the point where the original sets of responsibilities no longer apply.

The role of an SEO specialist has transformed to that of a Web Presence Specialist; there is much more that has to be taken into consideration for a website to rank properly in search engine results. This is even more true over the last 3 years, or so.

What used to be a small set of responsibilities has grown to a fairly large and exhaustive list of tactical and strategic tasks.

From about 2004 to about 2009, our SEO specialists focused on

The Effect of Google’s Panda Update

The latest update from Google is poised to transform the world of search engine optimization (SEO). With this update, Google’s search engine ranking algorithms will take into account not just the popularity of a website or web page, but will also take into consideration the overall user experience of that website or web page.

Using the technology of machine learning, search engine spiders will focus on more than just the quantifiable markers of a website’s popularity or relevance. Essentially, a website will now have to provide an overall positive user experience to gain and maintain top search engine rank.

Prior to this update, best SEO practices were focused on traditional techniques such

Tags: Panda Update|

How to Rank High on Bing

How to Rank High on Bing.com

Historically, Google has commanded the largest share of the search engine traffic market. However, that is now changing. Ever since Yahoo started serving up Bing results, it is worth focusing some SEO effort on Bing, especially if catering to US-based traffic. The latest figures from Experian’s Hitwse indicate that Bing’s overall search engine traffic share is creeping up into the 30% range. (Note that this includes both Bing.com and Yahoo).

Before Yahoo starting serving up Bing-powered search results, it may have been more practical to focus primarily on getting a high rank on Google since it commanded the largest share of the search traffic market; for some people

Tags: Google+, Yahoo|

Companies That Hide Behind their Websites

One of my pet peeves revolves around companies that do not publish a phone number anywhere on their website. Instead, they rely on email, live chat, trouble ticket systems and these so-called user forums to interact with their prospective customers. Basically, they hide behind their websites.

Now, since we are not a customer of any such company, we do not know whether they provide a contact number and we do now know how they handle post-sales support and customer management

We were recently researching shopping cart systems for one of our clients and we came across a particular shopping cart vendor – one of the 2 we had shortlisted – that did not provide

Tags: Contact Management, Lead Generation|

SEO Case Study: Mortgage Contracting Services

Mortgage Contracting Services (MCS) – www.mcs360.com – is a national property preservation and maintenance company located in Tampa, Florida and Dallas, Texas.

MCS offers extensive mortgage field services including property inspections, property preservation, REO property maintenance, property valuation and many others.

Arnima has designed and developed 4 websites for MCS over the course of the last five years and has been providing search engine optimization services to MCS for the last 18 months. The MCS website ranks in top 5 search engine results for multiple keywords on major search engines.

SEO goals for MCS are to:
(1) establish and increase credibility for their organization
(2) to dominate their competition and
(3) to

Tags: SEO Case Study, SEO Report|

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