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So far Arnima Design has created 29 blog entries.

9 Reasons you Should You Blog to Improve Website Rank!

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Being able to drive traffic to a website, generate sales, create advertising income and also act as an efficient customer service tool, a blog is fast becoming part of the marketing strategy for most companies worldwide.

Here are the top 9 reasons why you should blog to improve website rank:

1. You become known as an expert in your field
Use a blog to easily share your knowledge and expertise on a specific niche area is a great advantage to a business. A Blog gives you a place where you can write in your own voice and establish yourself as a trusted expert.

2. Blogs get you more traffic from search engines
Search engines love blogs and blog directories because of their

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Landing Pages vs Microsites

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Landing Pages vs Microsites

While they are different from one another, microsites and landing pages are both used in conjunction with search engine optimization, search engine marketing and online advertising for more targeted content. Here is a short look at landing pages vs microsites.

Landing Pages
Landing pages are usually one-page creations that focus on a particular offer and specifically on leading the visitor to take certain action. Landing pages are used for direct marketing campaigns and are considered to be essential to the success of these campaigns. All savvy marketers use and test hundreds of different landing pages in order to optimize conversion rates.

Microsites
Microsites are one or more Web pages used for a number of

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The Importance of a Solid Web Marketing Strategy

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Starting a business without a proper business plan is generally considered a recipe for failure. Similarly, a solid web marketing strategy is a critical part of your online success. It is even more important today to first establish your marketing strategy before you start to do any active marketing work and tasks. 

A solid web marketing strategy should cover the following aspects:

Understand Your Niche
Help you understand your niche market. This way, after you take the “pulse” of your audience, you can easily create and sell your product or service, in a way that would grab attention and produce visible results that are meaningful.

Sell Massively
To sell massively, you must ensure you attract potential customers and increase traffic to

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My Website is Ready. Now What?

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  • Do you have a website that was recently completed and you are wondering what to do with it now that it is ready?
  • Do you feel that the completion of the website is not the “end” of your web presence strategy?
  • Do you feel that you need to take further action and do “something” with your website?
  • Have you every asked the question “My Website is Ready. Now What?

If yes, then please read on.

It is critical to understand that your website is not the end, rather it is a means to achieve an end, and that is to attract more visitors, create more business, increase sales and boost profit. Your website needs to be taken care of, “nurtured” and promoted

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Using Twitter

Using Twitter

There’s no doubt about it: Twitter has created quite a stir and currently it’s one of the fastest growing social platforms with a huge increase in the number of visitors per day.

But what exactly is Twitter?

Well, simply put it, Twitter is a social networking website that allows you to follow people you’re interested in and find out what they’re doing. When you follow people, your homepage will display updates about what they’re up to, reading, creating…you name it.

Twitter is starting to be used by marketers worldwide as a way to easily send updates to their prospects & customers, as eventually users spend more time checking updates than they do reading their e-mails.

The cool thing

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