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So far Arnima Design has created 29 blog entries.

When a Website is Simply Not Enough!

When a Website is Simply Not Enough!

Unless your organization has significant brand recognition and awareness, just having a nice website is simply not enough. Remember, as of the writing of this article, there are close to 250 million websites on the Internet. Your website is simply one of them – a proverbial needle in the haystack!

It is challenging enough that the expectations of Internet users are constantly increasing and people want much more than they did previously. Technological advances have made the Internet an essential part of life for most people to the point where they rely on it for information, entertainment, research and a whole lot more! They expect fast load times, minimal distractions, user friendliness

11 Questions to ask your Prospective Web Design and Development Company – Part 2

11 Questions to ask your Prospective Web Design and Development Company - Part 2

In Part 1 of this series, we covered the first 5 questions that you should ask your prospective web design company. Now, in Part 2, we cover the remaining 6 questions.

6. Do you have a formal design & development process?
A well-outlined and formal web design & development process will indicate that a company has invested the time and effort into processes which means that they are serious about what they do. It will also allow you to determine their level of expertise. In fact, beware of a company that does not have a formal process in place. Well established companies will also educate you

11 Questions to ask your Prospective Web Design and Development Company – Part 1

11 Questions to ask your Prospective Web Design and Development Company

In part 1, we will cover the first 5 questions to ask your prospective web design and development company. This will be followed by the second part where we will cover the remaining 6 questions.

1. Why should I hire your company and not a freelance web designer?
It depends. Whilst independent web designers, some of whom are extremely good, have a lot to offer, be sure to consider that a web design & development company will have in place, at the very least, the following:
(a) robust design, development and test processes
(b) access to the knowledge and expertise of an entire team of highly-qualified individuals
(c) a proper quality assurance

How to Extract the Most From your Link Building Strategy

How to Extract the most from your Link Building Strategy

Most people involved in SEO are familiar with primary link sources such as directories, press release websites, blogs, forums, article syndication websites, social networks and bookmarking portals. However, as part of your link building, consider the following alternative sources that can provide you with much-needed link juice so you can get the most from your link building strategy:

Customized 404 Pages
Just be sure that missing pages on your website are not impacting inbound link numbers. If someone links to your website and they get a 404 error, you may be missing out on potential incoming links. Be sure to address this problem. If you have your own custom 404

The Future of Mobile Advertising

The Future of Mobile Advertising

Did you know that Google now holds the badge of being the Internet’s largest mobile advertising company?

Google acquired AdMob in late 2009 and that squarely placed Google on the map as one of the top mobile advertising companies. Google will leverage its Android platform in direct competition with Apple’s iPhone.  Some consider this to be a frontal attack on Apple and IOS‘s most serious advantage over Android – mobile apps. Developers are likely to capitalize on this move by starting to develop mobile ads for the Android Network that is spread across multiple networks.

In short, the Mobile world is now a huge marketplace with massive

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