Arnima Design, Author at Arnima Design

Leveraging Your Expertise Through Social Media

While many people use social media for their own personal endeavors, whether to communicate with friends, share their favorite articles and stories, or connect with their next potential employer, an increasing amount of users are also looking to these social platforms to do business. Here’s how you can leverage your expertise through social media.

Business owners want to know the different between the 4 major social platforms (Facebook, Twitter, LinkedIn, Google+) and how to leverage each site for their business.

In response to this question, Zintro, a business network that connects clients with experts in a large variety of business areas, has produced this infographic, “Leveraging Social Media To Showcase

Tags: Facebook, Google+, LinkedIn, Pinterest, Twitter|

Pitfalls of Cheap SEO & Social Media Labor

Just wanted to share a blog post that appeared last week on Search Engine Land that talks about the dangers of cheap Search Engine Optimization (SEO) and Social Media Expertise.

This is something that several of our customers have already pointed out before they came to us: they experienced search engine penalties, loss in rank and being blacklisted and ultimately, loss in revenue due to reduced quality traffic.

We unashamedly agree that cheap SEO can (and will) lead to problems and this is not something to be taken lightly – when it comes SEO, you really do get what you pay for.

Tags: Cheap SEO, Low Cost SEO|

Can a Website be Over-Optimized?

Before we jump into the main topic, let us take a moment to refresh our memory. Website optimization for search engines (SEO) is an ongoing process whereby a series of activities take place over time to improve a website’s search engine rank.

Some (not all) of the activities included in website optimization include:

-building inbound links to internal pages
-creating outbound links to external pages
-creating content that has a minimum keyword density
-utilizing meta tags to get your website seen and
-putting the same content over various web pages to create a network of revenue-generating websites.

LCT Training is inalienable for those who want to serve their local clients and grow their own businesses. Prior to

Tags: Google Penalty, Over-Optimization, Panda, Penguin|

Write for Humans and Not for Search Engines

Why It Is Important To Focus On Your Human Visitors and Not Search Engine Bots?

In the very early days of the Internet, the content industry was quite a bit like the Wild West. At that time, specific rules had not been established and the people who could sling out the most keywords in their content were getting the bulk of the Internet visitor traffic.

Website owners who were trying to create usable resources on the Internet started to get frustrated because the search engines were falling prey to keyword stuffing and were sending traffic to content mills and similar websites instead of legitimate experts.

In response to the

Affected by the Google Penguin Update?

Has your website and organic search engine rank been affected by Google’s recent Penguin Update?

The Penguin update was released in late April 2012 and has impacted a significant number of web properties.

Read the official blog post on Google’s Webmaster Central Blog.

Google is continually working to create a relevant and credible search experience for its users and this update continues the tradition. The main goal of this update is to penalize websites that are “spammy” and attempt to “cheat” the search engine by utilizing techniques that are considered to be unacceptable. The focus is on what is being termed “over-optimized” websites: those that are targeted more toward search engines and not

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