About Rajeev Ratra

Rajeev Ratra is the founder & CEO of Arnima Design, a Tampa, Florida based Digital Marketing, Web Development and Content Development Company. Rajeev is a Digital Marketing Consultant with expertise in organic search optimization, social media marketing, content marketing and other online marketing tactics and strategies

What is Online Social Networking?

What is Online Social Networking?

Let’s face it, the Internet has forever changed the way we live and it has become an integral part of our lives.

Instant Messaging, Voice over IP and Portals have become critical to life & business – a whole lot of us would have a hard time surviving without the Internet and a whole more could not imagine life without online social networking.

Today, you commonly hear phrases such as “Hey, check out my Facebook”, or, “Connect with me on LinkedIn” or “I will tweet you”. I can understand Facebook, Linkedin and the others, but I must admit that I am intrigued by “Tweet” and “Twitter”.

Online social networking is

What is Project Scope Creep?

What is Project Scope Creep?

Project scope creep (also called focus creep, requirement creep, feature creep, and sometimes kitchen sink syndrome) in project management refers to uncontrolled changes in a project’s scope. This phenomenon can occur when the scope of a project is not properly defined, documented, or controlled. It is generally considered a negative occurrence that is to be avoided.

Typically, the scope increase consists of either new products or new features of already approved product designs, without corresponding increases in resources, schedule, or budget. As the scope of a project grows, more tasks must be completed within the budget and schedule originally designed for a smaller set of tasks. Thus, scope creep can result in a project

Benefits of Social Networking

Benefits of Social Networking

One of the best ways to brand yourself and let people know who you are and what you’re doing is by joining online social networks like MySpace, FaceBook, LinkedIn, Digg, Reddit, Orkut or Twitter. Today, social networking is one of the fastest growing, not to mention free means to reach your audience. And we’re not just talking about business people who know their way into online social networking to build and promote their businesses, but there are also artists and politicians (like Barack Obama’s social networking ambitions) that are using these online communities to reach their audiences. With the use of the Web 2.0

Read This Before Finalizing a Content Management System (CMS)

Arnima Selecting A Content Management System

Content Management System have become a major requirement when one is considering a website to represent a company on the internet. There are a number of content management systems available to cater to a particular situation. Such systems can be open source or proprietary, custom or third party.

Here are 6 important points to consider before you finalize a solution:

Workflow – Through workflow, you can define the process of how content will be approved before it goes live. So in a multiuser environment, it checks the validity of content being published.

Versioning – The selected content management system should support different versions of the same content and allows for rollback and comparison to previous versions. Every time

A Short SSL (Secure Sockets Layer) Certificate Primer

A Short SSL Certificate Primer

“What is SSL?”

“Already used by millions of consumers”

SSL is an acronym for Secure Sockets Layer, a global standard security technology developed by Netscape in 1994. SSL is all about encryption. It creates an encrypted link between a web server and a web browser. The link ensures that all data passed between the web server and browser remains private and secure and is recognized by millions of consumers by a secure padlock which appears in their browser.

What is an SSL Certificate?

The SSL protocol is used by millions of e-Business providers to protect their customers ensuring their online transactions remain confidential. In order to be able to

Go to Top