About Rajeev Ratra

Rajeev Ratra is the founder & CEO of Arnima Design, a Tampa, Florida based Digital Marketing, Web Development and Content Development Company. Rajeev is a Digital Marketing Consultant with expertise in organic search optimization, social media marketing, content marketing and other online marketing tactics and strategies

Domain Name Primer

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Every time you are surfing the net you encounter something known as TLDs. After all what is it and how is it used?  TLDs are the Top Level Domains and they are the last part of an Internet domain name. Let’s take an example, in the domain name Arnima.com, the top-level domain is the three letters “com”.

It’s actually not that complicated!

The top-level domains (TLDs) are the highest level of domain names of the Internet.  The Domain Name System was created in the 1980s, and then the domain name space was divided into two main groups of domains. The country code top-level domains (ccTLD) were primarily based on the  territory

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What is Article Syndication and How to Use It?

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Article syndication is the process of distributing articles for simultaneous publication on a number of websites and article directories.

Articles provide a chance to share information and establish yourself as an expert and create opportunities for you to direct new traffic to your website, establish new links into your website, and provide fresh and relevant content for both your visitors and search engines, which results in higher ranking.

How does Article Syndication work?

-you write an interesting and valuable article
-you then find a service that will provide article syndication
-find sources where you can market the articles yourself
-post your article on your site and wait a few days to make sure the web spiders index your page
-create accounts at the article

Creative Newsletter Marketing

Creative Newsletter Marketing

Many businesses think that once they have built their opt-in lists, all they have to do is wait for customers to literally break their doors down for their product or service. Well, that’s not quite the case. In order to really acquire loyal customers, you need to communicate with them on a constant basis and offer them something of value.

Remember the old adage, what’s in it for me?

As long as you have your customers best interest in mind, you can win your their loyalty for your business.

Here’s how you can leverage creative newsletter marketing:

1. Offer valuable, rich content.
Don’t just throw subscribers a couple of bones, but give them solid information that they can actually

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Custom vs Template Website Design

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The visual design of your website is what separates you from your competition. To attract more visitors, your website needs stand out from the rest and needs to be attractive, uncluttered, easy to navigate and simple to understand. Here is a quick look at custom vs template website design:

You can have your website built from the ground up or you can buy a pre-made website template and use it as it is, or you can have this template customized to give it a more original and distinct look. Bear in mind that there are limitations to the extent of customization for a pre-made website template.

Differences between a custom web design and a template design

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6 Common Website Development Mistakes to Avoid

6 Pitfalls to Avoid When Developing a Website

Planning on getting started with a new website project? First thing, make sure you have a good SEO offering company to back you up as just making a website won’t help you get more traffic. You could learn more here on your own, but I would still recommend you get the assistance of professionals. Here is a list of 6 website development mistakes to avoid:

Striving for the most attractive website in the world
This is probably the most common mistake. A lot of people spend countless hours creating a“beautiful’ website without considering what is best for optimal performance. If you have a business where beauty and creativity of your website is critical

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