Rajeev Ratra, Author at Arnima Design

The Seven Basic Rules of Effective Blogging

Blogs are a great way for people to get information from the Internet.

Some of the most reputable and popular sites on the Internet are, in actuality, just blogs and such websites can generate a lot of traffic if managed properly. When you decide to start a blog, there are seven basic and important rules you need to follow that will help you to be successful and generate good traffic as your blog gains popularity over time

Blog posts can be of the following type:

-Informative (about a product, service, company, tradeshow etc)
-Educational (how something works etc)
-Introductory (introducing a new product or part or attachment)
-Entertaining (a story, an anecdote or narration of something interesting

Tags: Blogging|

The Effect of Google’s Panda Update

The latest update from Google is poised to transform the world of search engine optimization (SEO). With this update, Google’s search engine ranking algorithms will take into account not just the popularity of a website or web page, but will also take into consideration the overall user experience of that website or web page.

Using the technology of machine learning, search engine spiders will focus on more than just the quantifiable markers of a website’s popularity or relevance. Essentially, a website will now have to provide an overall positive user experience to gain and maintain top search engine rank.

Prior to this update, best SEO practices were focused on traditional techniques such

Tags: Panda Update|

How to Rank High on Bing

How to Rank High on Bing.com

Historically, Google has commanded the largest share of the search engine traffic market. However, that is now changing. Ever since Yahoo started serving up Bing results, it is worth focusing some SEO effort on Bing, especially if catering to US-based traffic. The latest figures from Experian’s Hitwse indicate that Bing’s overall search engine traffic share is creeping up into the 30% range. (Note that this includes both Bing.com and Yahoo).

Before Yahoo starting serving up Bing-powered search results, it may have been more practical to focus primarily on getting a high rank on Google since it commanded the largest share of the search traffic market; for some people

Tags: Google+, Yahoo|

Companies That Hide Behind their Websites

One of my pet peeves revolves around companies that do not publish a phone number anywhere on their website. Instead, they rely on email, live chat, trouble ticket systems and these so-called user forums to interact with their prospective customers. Basically, they hide behind their websites.

Now, since we are not a customer of any such company, we do not know whether they provide a contact number and we do now know how they handle post-sales support and customer management

We were recently researching shopping cart systems for one of our clients and we came across a particular shopping cart vendor – one of the 2 we had shortlisted – that did not provide

Tags: Contact Management, Lead Generation|

The Importance of Website Analytics

The importance of Website analytics tracking software cannot be overlooked. Website Analytics shows you the activity of your website visitors and measures their online behavior.

Google Analytics

Google Analytics offers you more insights on the performance of your website than just about any other tool available today. You can find anything from what screen resolution your customers have, what color space they’re using, to what ISP they are using and much more.

Graphs, charts and interactive map

You can get graphs, pie charts, and lists and that’s not all. You can also find an exciting interactive world map that shows you from which countries, states and cities your visitors are coming from, plus when and how they got there!

Search engine

About Rajeev Ratra

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