Rajeev Ratra, Author at Arnima Design

Pinterest: Where The Big Spenders Shop

I’ll never forget my first pair of Tory Burch boots. One, because they’re my favorite pair of shoes in my closet, and two, I paid for them all on my own. Now, $350 for a pair of boots may not seem like a lot to some of you, but for a poor college student who had been saving up for months, it seemed the equivalent to a down payment on a house.

Every retail site knows that social media is their friend. Social media sites drive traffic based on sheer user numbers, but also from a trust factor. When it comes to clothing, I’m probably going to trust

Tags: Online Shopping, Pinterest, Social Platforms|

YouTube Best Practices For Any Business

You’ve seen at least 200 cat videos go viral on YouTube, and countless video parodies of the NFL replacement refs thanks to a few very questionable calls, and now you’re thinking it might be time to start using videos to promote your business.

Well, you’re right, it is time to start. YouTube has huge marketing potential for businesses looking to cut costs all while reaching a huge number of people.

Here are a Few YouTube Best Practices:

– Create brand awareness, promote products & services
– Drive traffic to your website
– Generate conversation about your brand
– Highlight presentations and meetings for clients/employees that can’t attend
– Highlight company events
– Act as an online help desk

Creating YouTube videos may seem intimidating for someone

Tags: Video Marketing, Video Syndication, Vimeo, YouTube|

Twitter Redesign: A Picture Is Now Worth 140 Characters

Last week, Twitter rolled out its newest look across the web and new mobile apps — one that’s consistent across all platforms and allows users to add a header photo to their profile.

CEO Dick Costolo told the Today show that the revamping of its mobile apps and website is in response to Twitter users who wanted a better way to express themselves. “What we’ve heard over and over again from our users is they want to bring more of their personality to their profile pages” he said.

The Twitter redesign allows users to get to know people better through their pictures. Photo streams now appear below your most recent

Tags: Twitter|

Effects of Typos & Spelling Mistakes: How Poorly Written Content Affects Your Website

Typos & Spelling Mistakes – How Poorly Written Content affects your Website

At its core, the Internet relies significantly on the written word and that is something that we should never forget. There is a tremendous amount of content posted on the Internet. Of this, the bulk is written content; and the remainder is comprised of videos and pictures and other types of material.

When people want to learn something or find a product, a service, entertainment, news or almost anything on the Internet, they will search for what they are looking for by using search engines such as Google, Bing, Yahoo! and others. Now, written content is one of the primary ways in which search engines categorize websites. If your website has typographical errors and bad

Tags: Grammatical Errors, Poor Content, Spelling Mistakes, Typos|

How can Pinterest Help your Business?

How can Pinterest help your Business? The concept behind Pinterest is actually very simple and that is what makes it powerful!

Pinterest is an effective social media marketing channel if utilized properly. As with many of the good ideas on the Internet, Pinterest is based on a simple form of communication that most people are already familiar with. When you sign up for a Pinterest account, you will establish your own “digital” pin board. This is just like the cork board you have by the phone or the board that you put on your refrigerator. Just like with a physical pin board, when you want to share an

Tags: Pinterest|

About Rajeev Ratra

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